Ube explained: why everyone is obsessed with purple desserts
Because purple just tastes better. 💜 meet the internet’s favorite color (and flavor) You’ve seen it. On donuts, lattes, croissants, and ice cream. That aesthetic shade of dreamy violet that makes ...
Matcha vs ube: what’s the difference & why we love both
Taste, color, vibe — we’re obsessed either way. ☁️ Green or purple? Why not both? If you've ever found yourself torn between a vibrant green matcha latte and a dreamy purple ube swirl... welcome t...
A brief history of matcha: from ceremony to café culture
How an ancient ritual became the chillest drink on your feed. 🌱 matcha’s glow-up Matcha didn’t just show up one day on your favorite café menu or your TikTok FYP — it’s been around for over 800 ye...
What is ube? the purple sweet potato that’s taking over
It’s purple, it’s dreamy, it’s lowkey iconic. 💜 what’s that purple thing? If you’ve ever seen a dreamy purple latte or a swirl of violet soft serve on Instagram and thought “wait… what is that?” —...
5 health benefits of matcha you actually care about
Not just “it’s healthy” — here’s why your body (and brain) will love it. 🧠 matcha isn’t just cute, it’s powerful Let’s be honest — we all fell for matcha because it looks good in our latte. But he...
Matcha is more than a drink — it’s a whole mood
Because drinking matcha isn’t just a choice, it’s a lifestyle. 🌿 matcha energy hits different Let’s be real: matcha isn’t just a pretty green drink in your reusable cup. It’s a whole aesthetic, a ...