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Ube explained: why everyone is obsessed with purple desserts

Ube explained: why everyone is obsessed with purple desserts

Because purple just tastes better. 💜 meet the internet’s favorite color (and flavor) You’ve seen it. On donuts, lattes, croissants, and ice cream. That aesthetic shade of dreamy violet that makes ...

Matcha vs ube: what’s the difference & why we love both

Matcha vs ube: what’s the difference & why we love both

Taste, color, vibe — we’re obsessed either way. ☁️ Green or purple? Why not both? If you've ever found yourself torn between a vibrant green matcha latte and a dreamy purple ube swirl... welcome t...

A brief history of matcha: from ceremony to café culture

A brief history of matcha: from ceremony to café culture

How an ancient ritual became the chillest drink on your feed. 🌱 matcha’s glow-up Matcha didn’t just show up one day on your favorite café menu or your TikTok FYP — it’s been around for over 800 ye...

What is ube? the purple sweet potato that’s taking over

What is ube? the purple sweet potato that’s taking over

It’s purple, it’s dreamy, it’s lowkey iconic. 💜 what’s that purple thing? If you’ve ever seen a dreamy purple latte or a swirl of violet soft serve on Instagram and thought “wait… what is that?” —...

5 health benefits of matcha you actually care about

5 health benefits of matcha you actually care about

Not just “it’s healthy” — here’s why your body (and brain) will love it. 🧠 matcha isn’t just cute, it’s powerful Let’s be honest — we all fell for matcha because it looks good in our latte. But he...

Matcha is more than a drink — it’s a whole mood

Matcha is more than a drink — it’s a whole mood

Because drinking matcha isn’t just a choice, it’s a lifestyle. 🌿 matcha energy hits different Let’s be real: matcha isn’t just a pretty green drink in your reusable cup. It’s a whole aesthetic, a ...